Al Ries’ and Jack Trout’s Advertising Strategy Book, “Positioning: The Battle for Your Mind”
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A 5 page book report on the ground-breaking 1981 marketing text. No additional sources are used.
Filename: TGposit.rtf
Paper Title: Al Ries’ and Jack Trout’s Advertising Strategy Book, “Positioning: The Battle for Your Mind”

Alesse/Feminist Critique of Ad
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A 3 page research paper/essay that offers a feminist critique of an ad for an oral contraception medication called alesse. Bibliography lists 4 sources.
Filename: khales.rtf
Paper Title: Alesse/Feminist Critique of Ad

Ambient Advertising
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A 5 page essay that describes ambient advertising and gives examples of what it is. Although this form of advertising is receiving a concerted effort in England and other European countries, it is certainly present in the United States and has been for many years. Success stories are also provided. Bibliography lists 4 sources.
Filename: Ambient.wps
Paper Title: Ambient Advertising

An Overview of the Art and Business of Public Relations
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This 10 page report discusses the fact that any student pursuing a study of public relations and its goals and objectives must understand that for all the energy and effort any organization puts into its management efforts, those efforts will be useless unless external elements, most notably communicating with and supporting the various publics that are essential to the success of the organization, are also calculated as a part of the larger management equation. External factors can range, depending on the organization and its business or social enterprise, from political factors, economic conditions, national attitudes, public perception, and much more. Bibliography lists 5 sources.
Filename: BWprover.wps
Paper Title: An Overview of the Art and Business of Public Relations

Analysing the Coffee Craze
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A five page paper which looks at the ways in which marketing strategies and advertising campaigns have changed the public image of coffee in order to take it from a grocery item to a designer commodity. The writer demonstrates how aspirational marketing techniques have succeeded in revitalising the customer’s perception of coffee and boosting sales. Bibliography lists 6 sources.
Filename: JLcoffee.wps
Paper Title: Analysing the Coffee Craze

Analysis : Advertising For iPhone
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A 11 page paper. The writer begins with background about Apple's brand-building activities and successes. The major portion of the paper describes and analyzes Apple's Web pages about iPhone. The writer describes what is on each link and the benefits to the consumer. The writer comments on the selling premise, product position, product image, and competitive advantage and the target market. Data regarding demographics of users visiting the site are reported. The writer also comments on the objectives of Web advertisements and their success. Bibliography lists 7 sources.
Filename: PGiphone.RTF
Paper Title: Analysis : Advertising For iPhone

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