Case Study: Coral Divers Resort
[ send me this paper ]
5 pages in length. This is an excellent example paper that can be applied to any business. Analyzes the strategy to improve the profitability of the Coral Divers Resort. Executive summary makes recommendation based on an industry wide study. The paper explains how by enhancing assets that are already in place and doing an efficient and well thought out advertising campaign, Coral Divers Resort can increase profits dramatically within a relatively short timeframe. This comprehensive paper includes graphs for financial analysis.
Filename: JGAcoral2.rtf
Paper Title: Case Study: Coral Divers Resort

Case Study: Organizational Practices
[ send me this paper ]
This 4 page paper responds to student-generated questions: Is it more important to do the right thing or to do things right? Whose ethics should be used as the standard for companies? How do internal and external politics play a part in the organization? Who should organizations be accountable to? Examples student has witnessed that are unethical or illegal. Bibliography lists 4 sources.
Filename: PGorqst.rtf
Paper Title: Case Study: Organizational Practices

CDNow and N2K
[ send me this paper ]
A 7 page research paper that provides a business analysis of the recent merger between CDNow and N2K. CDNow and N2K had many problems in common. Both companies had expanded revenue and losses for the fourth quarter and all of 1998. Both companies were facing stiff competition form Amazon.com. They both had to devise methods and advertising to get their names as well-known to the CD-buying public as Amazon.com. They both needed to satisfy their investors while remaining competitive in the online marketplace. With so many problems in common, it made sense that CDNow and N2K decided to merge and combine forces in trying to combat the behemoth Amazon.com. Bibliography lists 5 sources.
Filename: 90cds.rtf
Paper Title: CDNow and N2K

Celebrities In Advertising
[ send me this paper ]
The traditional view has been that celebrity endorsements give a brand a touch of glamour and that a famous face will provide added appeal and name recognition in a crowded market. This 6 page paper argues that the use of celebrities in advertising is not as advantages as it once was inasmuch as the alternatives (humor and music) are more cost effective as well as provide better recall. Bibliography lists 8 sources.
Filename: KTcelbad.wps
Paper Title: Celebrities In Advertising

Celebrity Endorsements
[ send me this paper ]
A 6 page paper that discusses celebrity endorsements of various products. Using famous people to endorse or promote a product is not a new concept but it is one that is being seen a large proportion of marketing campaigns. This paper discusses the reasons for using celebrities, the need to match celebrity with product, the need for the celebrity's credibility and what companies can do to protect themselves against potential scandals involving the celebrity endorsing their products. Examples are provided. Bibliography lists 4 sources.
Filename: PGclbend.rtf
Paper Title: Celebrity Endorsements

Changes in the Advertising Industry
[ send me this paper ]
This 8 page paper outlines changes that have occurred in recent years in the advertising industry. Several issues are broached including globalization and the effect of the Internet. Bibliography lists 5 sources.
Filename: SA144adv.rtf
Paper Title: Changes in the Advertising Industry

Term paper examples on-file are only $ 12.95/page +FREE bibliography!!
If you haven't found what you need yet, check out our CUSTOM PAPERS  
and tell us exactly what to research!