Clothing Retailing in the United Kingdom
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This 5 page paper focuses on this niche with an emphasis on Marks and Spencer and its flawed marketing strategy. Other companies are mentioned as well. Bibliography lists 4 sources.
Filename: SA230MaS.rtf
Paper Title: Clothing Retailing in the United Kingdom

Coca-Cola Marketing Strategies
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A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
Filename: PGcokemk.rtf
Paper Title: Coca-Cola Marketing Strategies

Coca-Cola: Threats and Opportunities
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5 pages. With so much at stake these days and with the growing competition between products, it has become a science to determine how to get the consumer's attention, and ultimately, the consumer's dollar. Coca-Cola is currently experiencing both threats and opportunities in the choices being made towards getting the most impact out of its advertising. Bibliography lists 3 sources.
Filename: JGAcokec.doc
Paper Title: Coca-Cola: Threats and Opportunities

Communicating Effectively & Internal Publics
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A 7 page research paper that examines the topic of internal publics and effective communications, using the context offered by the crisis being experienced at Mattel over toy recalls due to toxic paint. Bibliography lists 4 sources.
Filename: khprtoy.rtf
Paper Title: Communicating Effectively & Internal Publics

Communication in Retail Sales and Marketing
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An 8 page overview of the importance of communication in retail sales and marketing. Utilizes a fictional business plan to outline the aspects of communication which come into play in defining a market and effectively targeting that market through an advertising campaign. Bibliography lists 6 sources.
Filename: PPbusCom.rtf
Paper Title: Communication in Retail Sales and Marketing

Comparative Advertising
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3 pages in length. Comparative Advertising has for some time been the term used to define marketing strategies in which a company's competitors are featured in ads and compared with the company's own product quality. Write discusses use and issues of/concerning this technique. Suggested bibliography lists 11 pertinent sources for further study.
Filename: Comparad.wps
Paper Title: Comparative Advertising

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