Entrepreneurship - Owning A Small Auto Repair Shop
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An 8 page paper. The scenario for this paper is of a small auto repair shop that wants to increase business. The writer presents a modified business plan to demonstrate how the goal may be accomplished. The modified strategic plan includes these sections: the business - owners, location, etc; operational procedures; personnel; competition; and a marketing plan with numerous activities that will increase business. Bibliography lists 6 sources.
Filename: PGautorp.rtf
Paper Title: Entrepreneurship - Owning A Small Auto Repair Shop

Ethical Issues Concerning False Advertising
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This 3 page paper examines the problem with false advertising through a normative ethics perspective. Utilitarian and Deontological theories are utilized in the analysis. Bibliography lists 3 sources.
Filename: SA353adv.rtf
Paper Title: Ethical Issues Concerning False Advertising

Ethics In Marketing
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An 8 page paper. Is the phrase "ethical marketing" an oxymoron? Ethics in marketing have evolved over decades but it was not until the 1980s that an emphasis on ethics began to appear in the literature. The literature notes that from the 1940s until the 1980s, the rule of thumb in marketing was caveat emptor. It still is in many ways but there are more marketers trying to follow ethical practices in today's society. This paper provides examples of unethical practices, a brief overview of the evolution of ethics in marketing and discusses the American Marketing Association's Code of Ethics. Ethics are discussed in terms of marketing research, advertisements, pricing and availability, among other things. Bibliography lists 5 sources.
Filename: PGethmk2.rtf
Paper Title: Ethics In Marketing

Evaluating a Marketing Communications Campaign; Tesco
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Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been met. The bibliography cites 2 sources.
Filename: TEtescocom.rtf
Paper Title: Evaluating a Marketing Communications Campaign; Tesco

Evaluating Commercial Websites
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6 pages in length. When considering an e-commerce business, it is obvious the only edge to each business is the website seen by the consumer. Consumers who become impatient or frustrated with a website are able to simply log on to any of a number of competitors sites with the click of a button. E-commerce for this reason is not an easy business; the very difference between success and failure can depend on the website ease and design with only the consumer in mind. This paper gives an easy-to-understand ranking tool to evaluate any website; and to perhaps help the reader use for the development of their own website. Bibliography lists 10 sources.
Filename: JGAwebst.wps
Paper Title: Evaluating Commercial Websites

Evaluating Economic Value Of Pr In Nonprofit Organizations
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An 8 page paper that discusses the importance of measuring the effectiveness of communications and public relation programs. Included is a list of the different kinds of values associated with PR, the differences between the past and the present in terms of evaluating effectiveness, and guidelines for evaluating the economic value of the PR program, including a case study example. Bibliography lists 6 sources.
Filename: PGnpecpr.rtf
Paper Title: Evaluating Economic Value Of Pr In Nonprofit Organizations

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