Gender Constructs in Advertising
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A 6 page paper which examines gender inequality and sexuality in advertising and argues that real people who to live up to the standards portrayed can suffer in many ways. Bibliography lists 1 source.
Filename: RAgca.rtf
Paper Title: Gender Constructs in Advertising

Gender Stereotyping in Advertising
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A 7 page research paper that discusses gender stereotyping in advertising and the issues associated with its use, ethical implications and their potential impact on society. Bibliography lists 6 sources.
Filename: khadgst.rtf
Paper Title: Gender Stereotyping in Advertising

Gender Studies In Saturday Morning Marketing
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An 8 page paper looking at the content of both children's TV shows and the commercials within them from a gender view. Shows discussed are Looney Tunes (Porky Pig), Captain Planet and Muppet Babies. Commercials discussed are those for Oreo Cookies, a motorcycle that comes with a wrench for making bike parts move, triplet babies, and ever-present Barbie. The paper concludes that though there are some instances of gender-specific focus, children's programming seems to be much less gender-biased than in years past. Bibliography lists two sources.
Filename: Cartoons.wps
Paper Title: Gender Studies In Saturday Morning Marketing

Getting Women Hooked - Advertising Goals Of The Tobacco Industry
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A 5 page research paper which examines cigarette advertising successfully targeted first women, and then teenagers as a potential market for addiction to tobacco products. The writer examines the history of tobacco advertising, relevant economic factors, and the controversial "Joe Camel" advertising campaign. Bibliography lists 5 sources.
Filename: Hooktob.wps
Paper Title: Getting Women Hooked - Advertising Goals Of The Tobacco Industry

Global Branding
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A 7 page paper. Global branding means creating a position for a brand on a global level. It is an undertaking that requires careful research and large investments but it can pay off handsomely. This paper discusses branding, in general, and then discusses global branding. Both the advantages and disadvantages of global branding are presented. Examples are included. Bibliography lists 11 sources.
Filename: PGglbr.wps
Paper Title: Global Branding

Google
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A 4 page research paper that summarizes and analyzes an article Robert Weisman, “Why Google makes everyone else nervous” (May, 2006). Then the writer briefly explores other sources to verify the accuracy of Weisman’s assessment and finds it to be highly accurate. Bibliography lists 4 sources.
Filename: khgoogle.rtf
Paper Title: Google

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