History of Print Advertising
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4 pages of information on early print advertising, the evolution of the newspaper, yellow journalism, etc; No bibliography.
Filename: Adprint.wps
Paper Title: History of Print Advertising

History: The Depiction of Women in Advertising
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A 13 page paper which examines the history of how women have been portrayed in magazines. Bibliography lists 10 sources.
Filename: RAmagwmn.rtf
Paper Title: History: The Depiction of Women in Advertising

How "Rolling Stone" Magazine Sells Sex In Their Advertisements
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In 5 pages, the author discusses how sex is used in advertising in "Rolling Stone" magazine as well as in other advertisements. Bibliography lists 5 sources.
Filename: Sexrs.wps
Paper Title: How "Rolling Stone" Magazine Sells Sex In Their Advertisements

How Consumer Product Companies Work With Sports Brands In Cross-Promotional Advertising
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24 pages in length. Maintaining one's competitive edge while immersed within the local and global marketplace not only takes substance and endurance but also an inherent ability to see beyond tomorrow. Establishing a company's firm grip upon the many variables that are associated with competitiveness is a challenge that most consumer product companies have encountered with a mixture of eagerness, anxiety and anticipation. It is not always an easy venture to maintain one's established position given the consideration of respective infrastructure and labor costs, cultural barriers, as well as monetary fluctuations. The desire to break free of the constraints associated with standard advertising techniques has become all-important to the future of advertising as a whole, which has become quite apparent with the presence of consumer product companies working with sports brands in cross-promotional advertising. Bibliography lists 15 sources.
Filename: TLCBrdAd.rtf
Paper Title: How Consumer Product Companies Work With Sports Brands In Cross-Promotional Advertising

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?
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This 10 page paper looks at the role or marketing and considers why, if marketing aims to meet customer expectation consumer rights are such an issue today. This subject is approached from the perceptive of business management and corporate social responsibility (CSR). The bibliography cites 14 sources.
Filename: TEmarkCSR.rtf
Paper Title: If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

Images In Advertising / How They Manipulate The Consumer
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A 5 page research paper that discusses how advertising campaigns use specific images to manipulate the consumer into believing he or she must have the product. The images appeal to basic and universal desires which is the reason they are so successful. Specific images and companies are used as examples. Bibliography lists 4 sources.
Filename: Advrimag.wps
Paper Title: Images In Advertising / How They Manipulate The Consumer

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