Impact of Advertising
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A 3 page research paper that presents an argumentative essay on the nature of advertising and suggests that advertising, in many cases, as gained too much influence, especially in regards to corporations designing lesson plans for school children. Bibliography lists 2 sources.
Filename: khiofadv.rtf
Paper Title: Impact of Advertising

Impulse Buying
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A 4 page exploration of this consumer phenomenon. This paper identifies several factors that relate to impulse buying. Bibliography lists 2 sources.
Filename: PPadImpulseBuying.rtf
Paper Title: Impulse Buying

Innovation in Advertising?: "The Hidden (in Plain Sight) Persuaders"
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A 3 page discussion of BzzAgent, an advertising company that promotes their product through word-of-mouth by providing products to volunteer reviewers. Based on a December 5, 2004 article by Rob Walker in the New York Times, this paper discusses the motivation of those that review the products, the ethics of such advertising and its probable longevity. No additional sources are listed.
Filename: PPbzzAgn.rtf
Paper Title: Innovation in Advertising?: "The Hidden (in Plain Sight) Persuaders"

Instant Coffee Industry
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A 5 page paper that begins with an overview of the history of instant coffee, who, when and where it was invented and first mass-produced. Some of the brand names are reported along with a description of some of the many different types of instant coffee. The decline in the U.S. market is addressed along with what two companies are doing to recapture the market. Bibliography lists 11 sources.
Filename: PGinscf.rtf
Paper Title: Instant Coffee Industry

Integrated Marketing Communication and Creating Brand Awareness
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This 4 page paper is written in two parts, the first part looks at what advertising and promotion is so importance in an integrated marketing communication (IMC) strategy. The second part of the paper considers the way that brand issues and desired image need to be considered before formulating a brand strategy. Both sections are illustrated with examples from the marketing of Calvin Klein. The bibliography cites 5 sources.
Filename: TEcalvink.rtf
Paper Title: Integrated Marketing Communication and Creating Brand Awareness

Integrated Marketing Communications
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This 10 page paper first provides an explanation of integrated marketing communications, a process wherein all forms of marketing and advertising carries the same message to consumers and identifies some of the types of media that may carry that message to consumers. The essay then describes a case study of integrated marketing communications for one arm within the Sears corporation – the Sears Home Services business. The writer relates how Sears approached their integrated marketing program and the results of their evaluation of the program. Bibliography lists 10 sources.
Filename: PGsrsimc.rtf
Paper Title: Integrated Marketing Communications

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