A Marketing Concept: Employment and Human Resource Development in Poland
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This 9 page paper provides an overview of a marketing concept relative to HR development in Poland. The Polish Agency for Enterprise Development (PAED) is an organization designed to address the employment and human resource needs of a constantly changing Poland. The call for improvements in employment and human resources development and the increasing focus on the internal workforce are elements that have been a part of recent efforts to improve Poland’s economy. Bibliography lists 10 sources.
Filename: MHHRPola.rtf
Paper Title: A Marketing Concept: Employment and Human Resource Development in Poland

A New FDI Case Study
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This 10 page paper develops a new case study of a fictitious company investing in Africa, building a hotel. The case study has been created to show how influences such as developing industries, the desire to find new areas of investment, the impact of culture and communication, government need for long term development and the infancy of currency exchange rates all impact on the way a development it made and managed. The bibliography cites 5 sources.
Filename: TEadevFDI.rtf
Paper Title: A New FDI Case Study

A PEST Analysis
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This 16 page paper demonstrates an in-depth PEST analysis to consider the political, economic, social and technological influences on industry; The case used is the mobile communications industry in Thailand, but the paper serves as a good framework for any PEST analysis that needs to be undertaken as it includes general descriptions and discussions of the issues included. The bibliography cites 10 sources.
Filename: TEpestth.wps
Paper Title: A PEST Analysis

A Report on the Supermarket Sector of the UK Retail Industry
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This 6 page paper consider the structure and performance of the UK supermarket sector. The paper the carries out a TEST analysis before undertaking a SWOT analysis of both Morrison’s and Safeway and considering if the proposed acquisition would be good for the companies and the consumer. The bibliography cites 6 sources.
Filename: TEsafway.rtf
Paper Title: A Report on the Supermarket Sector of the UK Retail Industry

A Retail Case Study; Marks and Spencer
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This 10 page paper considers the position of Marks and Spencer as a retailer looks at how the have differentiated and sought to gain cost advantages and the way they are competing with reference to Ansoff's matrix and Porters five forces model. The paper then considers how they should continue to compete in the future. The bibliography cites 10 sources.
Filename: TEmarksret.rtf
Paper Title: A Retail Case Study; Marks and Spencer

A Study into UK Organic Dairy Farming and the Market Demand
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In this 40 page paper the UK organic dairy sector is examined. The development of the sector may be seen as a response for both environmental and consumer concerns. This market was once one that was buoyant providing a premium for organic farmers. However, the supply has now exceeds the demand. The result is that farmers in this sector need to adapt and change in order to retain the market and develop it so that they can survive as organic farmers. The current situation is that of a crossroads, depending on how the market develops and the way the dairy farmers influence that development will determine the future of the organic dairy farming and its’ produce. This paper argues that the farmers need to change the culture of producing and marketing organic dairy produce, looking at ways of developing the value chain, to add value and increase the demand for the product overall as well as reducing the level that is satisfied by the import market. Beginning with consideration of the dairy market and organic dairy farming in the UK, the history of the development of milk marketing is outlined to show how the current culture of lack of marketing or value adding exercises has developed. The paper then looks at the different influences that may impact on this, how value may be added and the different actions that both farmers and retail can and are taking to stimulate demand for organic products and a whole and also for that demand to be satisfied locally. The bibliography cites 29 sources.
Filename: TEdairyf.rtf
Paper Title: A Study into UK Organic Dairy Farming and the Market Demand

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