Advantages and Disadvantages of Outsourcing
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This 4 page paper examines outsourcing and the pros and cons for multinational businesses. India and China are noted as two places of interest. Bibliography lists 6 sources.
Filename: SA635out.rtf
Paper Title: Advantages and Disadvantages of Outsourcing

Advantages and Disadvantages of Various Types of International Expansion
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This 10 page paper delves into a case study of a fictitious U.S. computer manufacturer that wants to expand to Western Europe. Several options are explored, inclusive of exporting and setting up a subsidiary in one or more countries. Bibliography lists 16 sources.
Filename: SA249exp.rtf
Paper Title: Advantages and Disadvantages of Various Types of International Expansion

Advantages of Doing Business Globally
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A 5 page paper on the advantages of doing business globally. The writers describes the various technical and non-technical reasons why this is a 'plus' for businesses. No Bibliography.
Filename: Globalbz.wps
Paper Title: Advantages of Doing Business Globally

Advantages of Doing Business in Bulgaria
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This 5 page paper discuses advantages of doing business in Bulgaria inclusive of tax laws and incentives. Bulgaria and Germany are compared and contrasted as places for firms to locate. Why German firms might opt to move to Bulgaria is discussed. Bibliography lists 6 sources.
Filename: SA340Bul.rtf
Paper Title: Advantages of Doing Business in Bulgaria

Advertising in Singapore
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An 8 page paper discussing concepts that advertisers need to heed when advertising in Singapore. The bottom line for marketers planning the promotional aspects of the marketing mix in Singapore is that though Singapore is indeed an integral part of the “mysterious” Asia, in pragmatism and practicality the people of Singapore are less comparable to people of some of Singapore’s Asian neighbors. The people have worked hard to raise their standard of living over the past 40 years and they demand quality and value in the items that they choose for themselves. Informative advertising is well accepted in Singapore, but advertisers need to remain aware of the people’s ability to cut through “spin” if they are to reach the greatest success possible with advertising in Singapore. Bibliography lists 8 sources.
Filename: KSmktgAdvSing.rtf
Paper Title: Advertising in Singapore

Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf
Paper Title: Aer Lingus Case Study

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