Airbus and Boeing
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This 9 page paper in written in three parts. The first part looks at the problems and challenges faced by Airbus in the early years and how they were overcome. This section makes use of McKinsey's 7 S's model and a SWOT analysis. The second part of the paper considers the industry that Boeing and Airbus work in, using Porters Five Forces model and a PEST analysis. The last part of the paper considers the future fort the companies and how they need to adapt and change. This section uses a PEST analysis and identify key factors for success and driving forces. The bibliography cites 3 sources.
Filename: TEairbus.rtf
Paper Title: Airbus and Boeing

Airbus Case Study
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This 24 page paper is written in two parts. The first part is a case study looking at the Airbus Company, which is an EADS company. The case study looks at the history of the company, its products including be A380, the structure of the company and it is facilities, the competition it faces from Boeing, the management and leadership. The second part of the paper answer questions regarding some of the challenges faced by Airbus including the pressure for innovation, the accusations of insider trading in 2006, the dual CEO structure, the policy of compensating for currency changes as well is other influencing factors such as US government influences on Boeing and the potential of new entrants into the aircraft manufacturing business. The bibliography cites 12 sources.
Filename: TEairbcase.rtf
Paper Title: Airbus Case Study

AIRBUS, BOEING AND SUBSIDIES
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This 10-page paper attempts to answer if Airbus Industrie has an unfair competitive advantage over Boeing because it is subsidized by European governments. Bibliograhy lists 15 sources.
Filename: MTairbsubs.rtf
Paper Title: AIRBUS, BOEING AND SUBSIDIES

Albertson's - International Expansion?
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A 24 page paper that explores the possibility of Albertson's expanding internationally. First, it is important to discuss the company, including its background, most recent revenue report, subsidiaries, and recent activities. The next section is a competitive analysis, including the forces driving the industry. A SWOT reveals more information needed to make a decision; it is in this section that Albertson's marketing is discussed. A section on foreign direct investment/international expansion discusses competitors who have expanded into other markets, primarily Wal-Mart, which becomes the focus for this section. The approaches to expansion are explained. Finally, recommendations are made for Albertsons' consideration if they propose to expand. Bibliography lists 21 sources.
Filename: PGalbtf.rtf
Paper Title: Albertson's - International Expansion?

Alcohol Beverage Segments and Fosters in Australia
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This 16 page paper examines the way in which the alcoholic drink market could be segmented. These segments are then applied to the well known Australian company Fosters, identifying which of the segments are most important and why, looking at the characteristics and behaviour of the segments. The bibliography cites 7 sources.
Filename: TEfoster1.rtf
Paper Title: Alcohol Beverage Segments and Fosters in Australia

Alliance Evolution
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A 10 page paper examining the changes of attitude toward both domestic and international business alliances. In the early days of the concept of strategic alliances – particularly in those involving a foreign company – the primary goals were to defray fixed costs while expanding markets (Ohmae, 1989). Today that role has shifted more to generating revenues (Segil, 2004). The purpose here is to review Ohmae's (1989) article for concepts that have persisted in today's business environment. Bibliography lists 7 sources.
Filename: KSintlBizAlly.rtf
Paper Title: Alliance Evolution

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