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Papers On International Business
Page 19 of 329
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Analysis of Marketing Opportunities; The Car Market in Australia
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This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. The paper outlines the product and then considers the economic, demographic, cultural, natural, technological and political influences from the theoretical and the practical perspective. The bibliography cites 7 sources.
Filename: TEauscar.rtf
Paper Title: Analysis of Marketing Opportunities; The Car Market in Australia
Analysis of the External Environment of HSBC Bank
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This 14 page paper provides an overview of the bank's current state of affairs and history. The bank is evaluated with the use of Porter's Five Forces model as well as the use of a PEST analysis. Bibliography lists 9 sources.
Filename: SA301HSB.rtf
Paper Title: Analysis of the External Environment of HSBC Bank
Analysis of the Supermarket Sector in the UK
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This 8 page paper examines the UK retail supermarket sector. The paper begins with a LoNGPEST analysis of the industry, looking at the local, national and global influences of political, economic, social and technological factors. The paper then conducts a Porters Five Forces Analysis before comparing to two largest supermarkets in the UK. Tesco’s and Sainsbury’s and looking at their generic strategies. The bibliography cites 4 sources.
Filename: TEUKsprmkt.rtf
Paper Title: Analysis of the Supermarket Sector in the UK
ANALYSIS: SUBMARINO.COM
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This 5-page paper is an analysis of Submarino.com, a consumer web site focusing on the delivery of products and services to Latin America. The paper discusses suggestions to an already written case study.
Filename: MTsubmar.rtf
Paper Title: ANALYSIS: SUBMARINO.COM
ANALYZING THE RETAIL ENVIRONMENT: WAL-MART
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This 6-page paper focuses on Wal-Mart Stores, and the retail, economic and global environment in which it operates. Bibliography lists 6 sources.
Filename: MTwalmanal.rtf
Paper Title: ANALYZING THE RETAIL ENVIRONMENT: WAL-MART
Anheuser-Busch
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This 7 page report discusses the largest brewer in the United States in terms of its management style, philosophy, accomplishments, and future opportunities. Anheuser-Busch is undeniably an industry leader. The St. Louis, Missouri, brewery leads the industry in the United States with a market share of an amazing 47.5 per cent according to BrandWeek (06-19-00). Bibliography lists 10 sources.
Filename: BWswotAB.rtf
Paper Title: Anheuser-Busch
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