Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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An 18 page paper which discusses the mail order business called Adventurous Traveler Bookstore. The paper discusses the history of this business, and also provides a SWOT analysis of the company. Adventurous Traveler Bookstore is a mail order business begun in 1994. It worked primarily on the Internet and then was severely challenged by the presence of Amazon.com. Through various approaches to marketing, this company has passed the threat and continued on the road to success. Bibliography lists 8 sources.
Filename: RAadtrbook.wps
Paper Title: Adventurous Traveler Bookstore: An Analysis of a Mail Order Business

How To Maintain Intercontinental Hong Kong As The Market Leader In The Hospitality Industry
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This 40 page paper, including executive summary, examines the way in which the Intercontinental hotel in Hong Kong may retain its position as the market leader in hospitality industry. After a brief introduction the paper examines the position of the hospitality industry in Hong Kong and then looks at the competition faced by Intercontinental. A SWOT analysis is used to analyse the position of the hotel internally and within a broader environment. Following the analysis innovative plans are presented that will help the hotel remain as an industry leader. The bibliography cites 12 sources.
Filename: TEintercont.rtf
Paper Title: How To Maintain Intercontinental Hong Kong As The Market Leader In The Hospitality Industry

Management Communication: Essential for Success
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This six page paper that explores the importance of effective communication at the management level. Several tips and techniques are discussed as well as reasons it is important to the company as a whole.Bibliography lists seven sources
Filename: CWCommuc.wps
Paper Title: Management Communication: Essential for Success

“Accident investigations”
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An eight page paper which looks at the way in which industrial accidents are investigated, in terms of the collection and assessment of data, and the conclusions which can be drawn from such analysis in terms of improving safety procedures and preventing the recurrence of accidents. Bibliography lists 8 sources.
Filename: JL2Acct.wps
Paper Title: “Accident investigations”

“Brick and Mortar” and IT Project Management
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A 3 page paper discussing the similarities and differences of project management for physical (i.e., construction) and IT projects. Failing to identify all components of the project or results desired from it creates delays and budget overruns. This is a common problem with all types of problems, but particularly in IT. The purpose here is to compare the basics of “brick and mortar” projects and those centered in IT. Bibliography lists 4 sources.
Filename: KSproMgPhysIT.rtf
Paper Title: “Brick and Mortar” and IT Project Management

“Horse Sense: The Key to Success is Finding a Horse to Ride” by Al Ries and Jack Trout
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A 5 page book review of this business marketing text that was first published in 1990. No additional sources are used.
Filename: TGhorsense.rtf
Paper Title: “Horse Sense: The Key to Success is Finding a Horse to Ride” by Al Ries and Jack Trout

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