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Papers On Marketing & Consumer Behavior
Page 13 of 255
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AcuScan's "Operation Optimize"
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A 10 page paper discussing communication disconnect surrounding and immobilizing new product development. Examination of email exchanges at AcuScan reveal management not managing; "little Napoleon syndrome" in action; a general dearth of innovation and creativity; unproductive communication; and a host of other problems. All combine to create a stalemate between individuals who need to be working together for one common goal. The paper provides recommendations and an Executive Summary. Bibliography lists 3 sources.
Filename: KSmgmtAcuScan.rtf
Paper Title: AcuScan's "Operation Optimize"
Adding a Bariatric Surgery Center at Shands Healthcare
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A 3 page paper providing a situation analysis to be used in assessing the feasibility of adding a bariatric surgery center to an existing teaching hospital. Increasing numbers of hospitals have found that offering bariatric surgery benefits both the local area and the hospital. Bibliography lists 3 sources.
Filename: KSnursBarUnit.rtf
Paper Title: Adding a Bariatric Surgery Center at Shands Healthcare
Adding a Catering Business
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A 7 page paper providing preliminary investigation into whether Kudler Fine Foods should add a catering business. The paper discusses three articles addressing niche, technology and consumer taste. Kudler has been contemplating adding an organic department; the paper suggests creating a catering service that specializes in organic foods. Bibliography lists 5 sources.
Filename: KSmktgKudCater.rtf
Paper Title: Adding a Catering Business
Adding Value to the Organization
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An 11 page paper examining four approaches to adding value to the business. The purpose of the paper is to assess how globalization, product development, knowledge management and principled corporate governance add value to the organization, providing a discussion of each concept as well as several examples throughout the paper. Examples include Enron, ABB, Dow Chemical, Gillette and Wal-Mart. Bibliography lists 12 sources.
Filename: KSmgmtAddVal.rtf
Paper Title: Adding Value to the Organization
Additional Information on Daimler Chrysler
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7 pages. Provides
current history of Daimler Chrysler as well as their current
marketing strategies and research and development projects.
Bibliography lists 5 sources.
Filename: JGAdcrys.wps
Paper Title: Additional Information on Daimler Chrysler
Addressing Three Issues
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6 pages in length. The writer addresses three different situations: sending a professional woman to close an extremely important business deal in Saudi Arabia; the plight of contemporary Asian YUPPIES; and whether or not the tobacco industry should ethically continue to advertise its product in underdeveloped countries. No bibliography.
Filename: TLC3ishu.wps
Paper Title: Addressing Three Issues
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