A New Strategic Plan for the Dell Corporation
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This 14 page paper looks at the Dell Corporation, its history and mission, and makes a proposal for the future. A new strategic plan is created for Dell. Bibliography lists 20 sources.
Filename: SA343Del.rtf
Paper Title: A New Strategic Plan for the Dell Corporation

A Plan for a New Wine Store
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This 5 page paper outlines a plan for the opening of a new wine store aimed at a middleclass audience differentiating by offering advice in the wines sold. The paper gives a description of the product and service, identifies its’ advantage over competing products and looks at the alternative uses of product and service. The paper then sets out some long term objectives and short term goals. The bibliography cites 2 sources.
Filename: TEwinest.rtf
Paper Title: A Plan for a New Wine Store

A Plan for Marketing Men's Jumpers
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This 8 page paper outlines a marketing plan for selling men's novelty jumpers. The paper identifies the target market, develops a strategy using the 7 P's of product, price, placement, promotion, people, process and physical evidence. The paper then considers how this may be developed for future marketing and issues of positioning. The bibliography cites 20 sources.
Filename: TEnewmen1.rtf
Paper Title: A Plan for Marketing Men's Jumpers

A Profile of Frigidaire
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This 7 page paper provides an overview of the company inclusive of its history, goals and products. A SWOT analysis is included and the Four P's are discussed. Bibliography lists 7 sources.
Filename: SA229Frg.rtf
Paper Title: A Profile of Frigidaire

A REGIONAL BUSINESS STUDY: WEST MIDLANDS
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This 25-page paper provides a sample marketing report regarding a fictitous consultancy firm setting up a branch in West Midlands in the UK (the company itself is located in South Wales). Factors examined include a STEEPLE analysis, human resources and budgeting. Bibliography lists 40 sources.
Filename: MTwesmid.rtf
Paper Title: A REGIONAL BUSINESS STUDY: WEST MIDLANDS

A Strategic Analysis of a Wal Mart Case Study
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This 4 page paper examines a case study submitted by a student. Much of the information included comes from the case, but general knowledge about Wal Mart is used as well. No bibliography.
Filename: SA432Wal.rtf
Paper Title: A Strategic Analysis of a Wal Mart Case Study

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