Ben and Jerry’s Marketing
[ send me this paper ]
This 5 page paper examines a marketing case study of Ben and Jerry’s supplied by the student. The paper looks a the target market, the way the company differentiates its’ products making them distinct from other premium ice cream companies such as Haagen Dazs, how this is communicated and which elements of the marketing message are most important to Ben and Jerry’s. The bibliography cites 1 source.
Filename: TEbenjerry.rtf
Paper Title: Ben and Jerry’s Marketing

Best Buy (Marketing Case Study)
[ send me this paper ]
This 8 page paper examines print and Internet advertising as it hones in on various marketing segments. Best Buy advertising is discussed as it emerged in the 1990s and today, as it appears to target those who want excellent pricing, no matter what their age. An abstract is included. Bibliography lists 5 sources.
Filename: SA525B.rtf
Paper Title: Best Buy (Marketing Case Study)

Blockbuster Video SWOT Analysis
[ send me this paper ]
This 4 page paper examines this company for strengths, weaknesses, opportunities and threats. This is a recent analysis that considers changes in the industry. Bibliography lists 4 sources.
Filename: SA641B.rtf
Paper Title: Blockbuster Video SWOT Analysis

Bloomingdale's and Production
[ send me this paper ]
A 6 page paper looking at some of the ways Bloomingdale's can effectively increase the chain's production. The department store segment of the retail industry has been in decline for more than 20 years, and any chain hoping not only to survive but also flourish must operate the company with a slant that no one else has. Consumers' complaints have centered around lack of service, and Bloomingdale's is beginning to address that problem. They also have a lucrative private-label sales segment that no other chain can claim and that they are planning to expand. Bibliography lists 7 sources.
Filename: Bloomies.wps
Paper Title: Bloomingdale's and Production

BMW "Newness" and the Product Life Cycle (Case Study Analysis)
[ send me this paper ]
This 4 page case study analysis focuses on the product life cycle. No bibliography.
Filename: SA748BMW.rtf
Paper Title: BMW "Newness" and the Product Life Cycle (Case Study Analysis)

BMW, THE MINI AND COMMUNICATION
[ send me this paper ]
This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.
Filename: MTbmwmin.rtf
Paper Title: BMW, THE MINI AND COMMUNICATION

Term paper examples on-file are only $ 11.95/page +FREE bibliography!!
If you haven't found what you need yet, check out our CUSTOM PAPERS  
and tell us exactly what to research!