British Gas Pricing Strategy
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This 9 page paper examines the pricing strategy for British Gas, looking at the different ways pricing is formulated and used, The paper then conducts a SWOT analysis to look at the strengths, weaknesses, opportunities and threats, and a PEST analysis considering the political, economic, social and technological influences. The bibliography cites 3 sources.
Filename: TEbritgas.rtf
Paper Title: British Gas Pricing Strategy

British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf
Paper Title: British Telecom; Advertising So the Audience Understands the Message

Brother International(Case Study Analysis)
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This 10 page paper examines a case study submitted by a student. Suggestions are made on how to resolve problems and create a sustainable, well functioning company. Concepts such as management, vision and centralization are discussed. Bibliography lists 5 sources.
Filename: SA552Bro.rtf
Paper Title: Brother International(Case Study Analysis)

Bulgarian Wine
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This 5 page paper considers the Bulgarian wine industry and seeks to discover if there is a potential for the industry to increase its market share in the UK. The writer considers the situation in Bulgaria, along with the recent changes as seen with companies such as Domaine Boyar, as well as the demand of the UK retail wine sector in order to ascertain if there is a potential match. The bibliography cites 10 sources.
Filename: TEbulwin.rtf
Paper Title: Bulgarian Wine

Bumble Bee Seafoods, Inc.
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A 5 page paper which discusses a problem within Bumble Bee Seafoods, Inc., as illustrated in a particular case study written by Peter R. Hennessy. The problem is discussed and then several solutions are offered up, analyzed, and then one particular solution is chosen. No additional sources cited.
Filename: RAbmblbee.wps
Paper Title: Bumble Bee Seafoods, Inc.

Burt’s Bees; Marketing Case Study
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This 19 page paper is based on a case study supplied by the student. Written in three parts the first part considers the importance of brand identity in integrated marketing three occasions. The second part of the paper applies the concepts of brand identity to the case study assuming the Burt's bees want to launch their products in the United Kingdom. The third part of the paper suggests a marketing strategy for the launch of the product. The bibliography cites 25 sources.
Filename: TEburtbee.rtf
Paper Title: Burt’s Bees; Marketing Case Study

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