Opening Shoe Manufacturing Business In Jamaica
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An 8 page paper that discusses establishing a footwear manufacturing company in Jamaica. Sections include: business description, location justification, labor, capital, role of founder/entrepreneur, type and level of production, quality control, technology, government requirements, and ethics. Bibliography lists 7 sources.
Filename: PGshoej.RTF
Paper Title: Opening Shoe Manufacturing Business In Jamaica

Operation Plan for a Web Design Company
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This 5 page paper provides an operation plan for a potential web design start up company. Various aspects are discussed inclusive of buying software and hardware, hiring employees and implementing a quality control plan. Bibliography lists 5 sources.
Filename: SA146web.rtf
Paper Title: Operation Plan for a Web Design Company

PALM, INC. AND MARKETING ANALYSIS
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This 10-page paper, using Palm Inc. as an example, describes certain marketing theories and examples that apply to almost any corporation. The theories described including SWOT analysis, before keys and Porter's generic series. Bibliography lists 6 sources.
Filename: MTpamath.rtf
Paper Title: PALM, INC. AND MARKETING ANALYSIS

PC Direct And Indirect Marketing Channels
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A 15 page report that discusses indirect and direct marketing channels for PCs. When Dell Computer entered the PC market in 1984, the way in which PCs were sold changed forever. Gateway's entrance the following year added support to the change. Four computer manufacturers are discussed: Dell; Gateway 2000; Compaq and Apple. Advantages and disadvantages of each channel are discussed as they relate to each of these companies and to the industry. Bibliography lists 14 references.
Filename: PGdell.rtf
Paper Title: PC Direct And Indirect Marketing Channels

Pegasus Air – A New Airline
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A 10 page paper that presents a plan for beginning a new airline. Topics include the type of aircraft to be used, beginning routes, motivating personnel, target market and services, code sharing and strengths of the company. Bibliography lists 9 sources.
Filename: PGnwarl.rtf
Paper Title: Pegasus Air – A New Airline

Pepsi's German Challenge - Reintroducing "The Joy of Cola" to Deutschland
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A 5 page paper that outlines a business plan explaining the reasons PepsiCo, Inc. would target the international market in Germany, traditionally an area dominated by Coca-Cola. Included are projected risks involved in this venture, as well as a synopsis of the marketing strategy that would provide the best results in this market and reflect the image that Pepsi wishes to present. Bibliography lists 6 sources.
Filename: LCPepsi.doc
Paper Title: Pepsi's German Challenge - Reintroducing "The Joy of Cola" to Deutschland

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