Anheuser-Busch
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This 6 page report discusses the brewing company, Anheuser-Busch and its traditional management structure and controls. The St. Louis, Missouri, brewery leads the industry in the United States with a market share of approximately 45 per cent. Very few beer companies, domestic or foreign, have been doing as well. Anheuser-Busch is also involved in agriculture, entertainment (amusement parks and professional sports), creative services, packaging, and recycling. Bibliography lists 5 sources.
Filename: Bwa-busc.rtf
Paper Title: Anheuser-Busch

Exxon's Response to Competitive Pressures
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A 5 page paper discussing Exxon's wooing of Saudi Arabia. The decade of the 1990s has been the decade of the merger, and for more than a year the world's largest merger has been underway, that of Exxon and Mobil. Exxon Corp. CEO Lee R. Raymond and Mobil Corp. CEO Lucio A. Noto are actively marketing the new company to the former and future oil powers of the mideast in the meantime. The entire industry is in flux as Asia becomes more important in the world oil market and as profits continue to decline along with world oil prices. Bibliography lists 7 sources.
Filename: Ksexxon.doc
Paper Title: Exxon's Response to Competitive Pressures

John D. Rockefeller and the Oil Industry
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A 7 page paper which discusses the involvement of John D. Rockefeller in the oil industry. The paper discusses his youth as it applies to his innate business abilities, and discusses his early involvement with the oil industry. These are presented to help illustrate his role in the creation and success of Standard Oil. Bibliography lists 6 sources.
Filename: RArockfel.wps
Paper Title: John D. Rockefeller and the Oil Industry

Oil Company Patents
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This 6 page paper looks at the number of patents registered by some major oil company up until July 2000, and the number of which were actually registered in 200. The paper then goes on to investigate the available figures for research and development and income from royalties of the same oil companies. The bibliography cites 8 sources.
Filename: TEoilpat.wps
Paper Title: Oil Company Patents

MOBILEMEDIA BANKRUPTCY AND A SWOT ANALYSIS
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This 5-page paper focuses on the 1997 Chapter 11 (bankruptcy) filing of MobileMedia Corp. The paper features a SWOT analysis to help describe how and why MobileMedia had to declare bankruptcy. Bibliography lists 3 sources.
Filename: MTmoswot.rtf
Paper Title: MOBILEMEDIA BANKRUPTCY AND A SWOT ANALYSIS

MARKETING STRATEGIES AND SOAP SUDS
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This 15-page paper examines marketing theories such as the 4 Ps and SWOT as they pertain to a specific product which is, in this case, laundry detergent. The paper defines the theories and uses them to help market the detergent. Also included is financial information about Proctor and Gamble as an example of an income statement. Bibliography lists 4 sources.
Filename: MTmarsoa.rtf
Paper Title: MARKETING STRATEGIES AND SOAP SUDS

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